Who we are HAAS L.L.C
Your Trusted Partner for Food Distribution in Egypt
Founded in 2023, HAAS for Distribution is a leading food importer and exporter with extensive experience in distribution channels across Egypt.
We specialize in premium international food products, with a strong focus on Asian cuisine and FMCG brands.
As demand for authentic Asian ingredients continues to grow, HAAS has positioned itself as the partner of choice for global manufacturers seeking to enter the Egyptian market.
Our expertise in distribution and marketing ensures that Asian food brands achieve strong market penetration and reach a wide consumer base across Egypt.
Why Egypt? Why HAAS?
Egypt’s food industry is experiencing rapid growth, driven by a rising consumer interest in global and diverse cuisines.
Among the most popular are Asian cuisines—including Japanese, Thai, Korean, Chinese, and Indian—which have witnessed a remarkable increase in demand across the country
This growing enthusiasm for authentic Asian flavors has created a strong market opportunity for high-quality Asian food ingredients and products in Egypt
Why Egypt?
Growing Demand for Asian Cuisine
Asian dishes like sushi, ramen, and Korean BBQ are now part of Egypt’s mainstream dining culture, driving demand for authentic ingredients.
Expansion of Retail & HORECA
Hotels, restaurants, and cafés are increasingly adding Asian options, boosting the need for premium imported products
Rise of E-Commerce & Specialty Stores
Online and specialty retail in Egypt are expanding fast, opening new channels for Asian food brands to reach consumers.
Why HAAS?
At HAAS, we understand the potential of the Egyptian market and the growing demand for global flavors.
Our mission is to deliver authentic, high-quality Asian food products that serve the needs of retailers, restaurants, and online shoppers across Egypt.
What Sets Us Apart
- Proven expertise in sourcing and distributing Asian food products
- Strong presence across retail, HORECA, and e-commerce channels
- Commitment to authenticity, availability, and competitive pricing
- Strategic vision aligned with Egypt’s evolving food culture
At HAAS, we are your trusted partner in bringing global tastes to local tables.
Our Vision
To become Egypt’s leading distributor of premium international food brands, specializing in authentic Asian ingredients, and ensuring that consumers across Egypt have access to high-quality, genuine products that bring global flavors to their tables.
Our Mission
To connect international food brands with Egyptian consumers by offering comprehensive solutions that ensure successful market entry and growth.
Our Core Strengths
End-to-End Import & Distribution
From sourcing and warehousing to nationwide distribution, we deliver efficiency and reliability at every stage.
Market Expansion Strategies
Supporting global Asian food brands in launching, growing, and thriving in the Egyptian market.
Innovative Sales & Marketing
Driving brand visibility through localized promotions, chef collaborations, and in-store activations designed to maximize awareness and sales.
Our Expertise
1. Specialization in Asian Food
We import sushi ingredients, noodles, sauces, spices, and frozen seafood to meet Egypt’s growing demand for authentic Asian cuisine.
2. Authenticity & Quality Assurance
We source directly from Japan, Thailand, Korea, China, and India, ensuring that every product we offer is original, authentic, and premium in quality.
3. Strong Retail & HORECA Network
We maintain partnerships with leading hypermarkets (such as Carrefour and Spinneys), specialty stores, and top hotels & restaurants — ensuring consistent availability and optimized distribution for Asian food brands.
4. Efficient Supply Chain & Logistics
Our advanced logistics and warehousing systems guarantee timely, efficient delivery and nationwide coverage.
5. Proven Success in Brand Growth
With extensive experience in launching, positioning, and scaling international food brands in Egypt, we help partners achieve sustainable growth and market leadership.
Why HAAS L.L.C. for Your Brand?
Egypt’s #1 Asian Food Distributor
We bring premium Asian food brands to one of the region’s fastest-growing markets.
Retail & HORECA Reach
Strong partnerships with major supermarkets, specialty Asian stores, and top restaurants and hotels ensure wide product availability and market visibility.
Innovative Brand Marketing
Expertise in executing chef-led promotions, influencer collaborations, and social media activations to build awareness and engagement.
Sustainable Growth Strategy
A long-term vision focused on market expansion, competitive pricing, and brand loyalty for continuous success in Egypt.s
At HAAS, we’re ready to introduce, establish, and expand premium international and Asian food brands across Egypt — ensuring strong market presence, value-driven growth, and lasting consumer trust.
Get in Touch
Head Office: Giza , Egypt
Phone: 
Email: info@haas.eg, sales@haas.eg
Website: https://haas.eg/
We currently ship within Egypt only
