Who we are HAAS L.L.C
Your trusted partner for food distribution in Egypt
Founded in 2023, HAAS for Distribution is a leading food importer and exporter with extensive experience in distribution channels throughout Egypt.
We specialize in premium international food products.
The company has a strong focus on Asian cuisine and FMCG brands. As demand for authentic Asian ingredients.
HAAS has positioned itself as the partner of choice for global
manufacturers looking to enter the Egyptian market.
Our expertise in distribution and marketing ensures that Asian food brands achieve strong market penetration.
reach a wide consumer base.
Why Egypt? Why HAAS?
Egypt’s food industry is growing rapidly, fueled by increasing consumer interest in global cuisines. Among the most in-demand are Asian cuisines—including Japanese, Thai, Korean, Chinese, and Indian—which have seen a significant surge in popularity among Egyptian consumers.
This trend is creating strong demand for authentic Asian food ingredients, presenting a valuable opportunity in the Egyptian market.
Why Egypt?
Rising consumer appetite for Asian food
Sushi, ramen, dim sum, Korean BBQ, and other Asian dishes are no longer niche—they’re becoming part of everyday menus in Egypt.
Expansion of Retail & HORECA
Hotels, restaurants, cafés, and foodservice providers are actively incorporating Asian options, driving the need for high-quality, imported ingredients.
Specialty stores & e-commerce boom
Online grocery shopping is growing fast in Egypt, with consumers now seeking Asian products through digital channels—opening new opportunities for imported brands.
Why HAAS?
At HAAS, we understand both the potential of the Egyptian market and the growing demand for global flavors. We focus on delivering authentic, high-quality Asian food products that meet the needs of retailers, restaurants, and online shoppers.
What sets us apart:
Proven expertise in Asian food sourcing and distribution
Strong presence across retail, HORECA, and e-commerce
Focus on authenticity, availability, and competitive pricing
Strategic vision tailored to Egypt’s evolving food culture
HAAS is your trusted partner for bringing global taste to local tables.
OUR Vision
To be Egypt’s leading
distributor of premium international food brands, specializing in
Asian ingredients, ensuring consumers have access to authentic, high-quality products.
Our Mission
To connect international brands with Egyptian consumers by offering:
End-to-End Import & Distribution: From sourcing and warehousing to nationwide distribution.
Market Expansion Strategies: Helping global Asian food brands succeed
launch and grow in Egypt.
Innovative Sales & Marketing: Implementing strategies to increase sales.
Innovative Sales and Marketing: Implementing
Localized promotions, chef collaborations, and in-store activations to maximize
product awareness.
Our strengths in the Egyptian market
Specialization in Asian Food We import sushi ingredients, noodles, sauces, spices, and frozen PRODUCTS seafood to cater to Egypt’s rising demand for Asian cuisine.
Authenticity & Quality Assurance – Direct imports from Japan, Thailand, Korea, China, and India
We Provide original and premium products.
Strong Retail & HORECA Network – Partnerships with hypermarkets (Carrefour, Spinneys) specialty stores, and top hotels & restaurants.
Ensuring consistent availability and optimized distribution for Asian food brands.
Efficient Supply Chain & Logistics
Proven Success in Brand Growth Experience inlaunching, positioning, and scaling international food brands in Egypt
